London-based GTM Strategy & Operations
Revenue you can forecast. Performance you can explain to your board.
Hands-on GTM leadership that gets marketing, sales and customer success working as one, and fixes what's holding growth back.
Six practice areas. One operating system for revenue.
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Building the GTM engine
Getting the foundations right so strategy turns into repeatable execution:
- ICP definition and market segmentation
- Funnel optimisation from first touch to closed revenue
- Territory and quota planning
- Scalable operating rhythms: pipeline reviews, QBRs and planning cycles
Revenue predictability and board insight
Enabling cross-functional alignment and clearer decisions:
- Forecasting methods leadership can trust
- Tech stack consolidation with ROI justification
- Shared KPIs across marketing, sales and customer success
- Leadership and board reporting packs
- Adoption plans that make change stick
Latest from the blog
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Revenue Operations Consulting for B2B Growth
Missed forecasts, a cluttered CRM and misaligned teams are design problems. See how revenue operations consulting builds an operating model for B2B growth.
Revenue Engine Due Diligence and Value Creation for VC and PE
Every deal team scrutinises ARR, net revenue retention and pipeline coverage. But how does the revenue engine work and is it repeatable?
RevOps Health Check
RevOps Health Check is a useful fool for those starting to explore areas for GTM improvement and where strategic RevOps support could help.
About Revenue Operations Help
2016
Year founded
20+
Years of experience
I build the commercial architecture that turns ambitious revenue targets into predictable results.
For over 20 years, I've operated at the intersection of strategy and execution — partnering with CEOs, CFOs and CROs to design and scale revenue organisations across B2B SaaS, enterprise software and high-growth PE-backed businesses. I've held full commercial leadership responsibility, built RevOps functions from scratch, and consistently delivered measurable outcomes across sales, marketing and customer success.
What I do best: take a business that's growing fast but operating reactively, and put the rigour, systems and cadence in place to make growth predictable and scalable.
More about Marissa →Frequently asked questions
What is Revenue Operations?
Revenue Operations is a crucial function for any commercial organisation looking to grow, scale or perform more efficiently. Revenue Operations is focused on everything from planning through commissioning and always have their eye on the pulse of the business through regular inspection. This function should always be striving for improvement, never happy with the status quo.
How big should the Revenue Operations function be?
According to a study, 54 percent of sales operations departments are less than 3 years old. While this function is in its infancy at many organisations, Fortune 1000 B2B companies typically spend anywhere from 1% to 5% of sales just on sales operations headcount and programs. No matter where you are on your journey, learning more about sales psychology, methodology and enablement technology can improve your organisation’s success.
Is there a standard structure?
There are likely as many versions of operations organisations as there are companies. Tactical and strategic, small and large, broad and narrow, centralised and devolved. There are a number of considerations to ensure the organisation is appropriately structured but no matter what, it's incredibly important sales ops is an empowered senior function and closely aligned with, and supported by commercial leadership.
Where can I learn more about sales and revenue operations?
If you have any questions, please email me.